Axfood

This time, the tasting comes with proper British credentials: a traditional English Cheddar, sold under the Garant label. Axfood—the Swedish food retail group behind the Willys supermarket chain—has quietly built a reputation for sourcing products that rival those found in many British supermarkets. The Cheddar itself reflects that ambition. Firm in texture with the expected crumbly edge, it carries the savoury sharpness and mellow depth one associates with a respectable English Cheddar rather than the milder continental imitations often marketed under the name. Axfood has demonstrated similar judgment elsewhere in its British-style offerings. Its loose Earl Grey tea, for instance, is among the better supermarket versions available outside the United Kingdom. In fact, if truth be told, the blend would comfortably hold its own against several well-known supermarket brands on British shelves. Taken together, the range suggests that Axfood understands the character of classic British staples—whether cheese or tea—rather better than one might expect from a Scandinavian retailer.

Den här gången kommer provsmakningen med riktiga brittiska referenser: en traditionell engelsk cheddar, som säljs under märket Garant. Axfood – den svenska livsmedelskoncernen bakom Willys stormarknadskedja – har i tysthet byggt upp ett …

Eldorado har extremt god mat till de bästa priserna.