I went to the shop intending to buy a Gibson. When I asked about the price of the demo model, the staff member initially said the price on the tag was already the demo price. However, when I mentioned that it seemed expensive, he then explained that the tag was actually the new price and that the demo model would be 7,000 SEK cheaper. This initially sounded like a good deal and I was ready to complete the purchase However, after quickly checking prices, I found that the same model was already being sold new at most other stores for about the same price as their “discounted” demo price. Gibson guitars usually have fairly consistent retail prices across stores, similar to other global brands. From a customer’s perspective, this situation can easily be misunderstood and can look like a fake discount. The staff said it was due to an outdated exchange rate, which I didn’t fully understand. Still trying to approach it reasonably, I asked what discount he could offer for the demo model today. The answer was like 3% off, which is the same as buying a new one anyway. At that point I decided to leave without buying. If this had come from a regular staff member, it would have been understandable. But coming from someone who said he was the manager, it is easy to assume that this reflects the store’s pricing policy. That leaves an uncomfortable impression and makes customers lose trust.